ANN INC. Annual Report

By Chad Earles on

In 2009, ANN INC., formerly Ann Taylor Stores Corporation, made the decision to evolve from a company focused on its “stores”, Ann Taylor and LOFT, into a world-class, multi-channel retailer. The goal of the report, titled “Moving Forward”, was to communicate how the company evaluated its market position and developed the strategy to evolve. I …

ANN INC. Brand Manual

By Chad Earles on

ANN INC. is one of the leading specialty retailers for fashionable women’s clothing. ANN INC. is represented by two brands, Ann Taylor and LOFT, with multiple channels of distribution. They operate 907 stores in 46 states, the District of Columbia, Puerto Rico and the e-commerce websites anntaylor.com and LOFT.com. ANN INC. needed guidelines that would …

ANN INC. Corporate Website

By Chad Earles on

ANN INC. wanted their corporate website to differentiate the new corporate brand from the retail brands and to communicate both their culture and purpose. I introduced the new ANN INC. brand and message by utilizing the new corporate color palette, fonts, impactful images and included a clear statement about purpose. Aesthetically, I designed the website …

Graffiti Then & Now Stamps

By Chad Earles on

Featuring four legendary graffiti artists, this stamp box set provides a glimpse into the evolution of graffiti and street art since their inception. Included in the set is eight stamps, envelope with notary seal, four biographical brochures and a motorized miniature subway train.

Critt Graham Holiday Card

By Chad Earles on

I designed and illustrated a colorful accordion-fold holiday card for design firm Critt Graham Group. Each panel presents one of the four seasons with different birds and words of inspiration. 2012 Graphic Design USA Award for the Critt Graham Group 2011 Holiday Card  

Critt Graham Website

By Chad Earles on

Critt Graham Group, a design firm based in Atlanta, was in need of a website redesign to reinforce new company branding and identity. The primary goals for the website were for it to be clean, friendly and to share company history. I designed an accordion-style interface to organize content and allow the entire portfolio to …

Nishology

By Chad Earles on

As a proud member of the Caddo Nation of Oklahoma, I created Nishology in order to perpetuate the rich artistic culture of the Caddo people by providing quality apparel that features my interpretations of prehistoric Native American designs found on pottery and shell carvings throughout the Southeast.

Philips AmbientLED Introduction

By Chad Earles on

Philips, a diversified health and well-being company, needed a promotion to send to the trade media, environmental industry reviewers and bloggers. They wanted to spread the word about the latest Philips bulb technology as well as emphasize the Energy Star qualification and cost-saving features of their new product. I designed a box that would be …

Aéropostale Recruitment Brochure

By Chad Earles on

Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale stores and seven to 12 year-old kids through its P.S. from Aéropostale stores. Aéropostale was looking for new talent and needed recruitment tools developed for the U.S. and Canada. I …

Wendy’s Breakfast Introduction

By Chad Earles on

Wendy’s, the third largest quick-service hamburger company in the United States, needed a promotional kit to introduce the “new” Wendy‘s breakfast menu to on-air radio and television personalities. I created a breakfast-inspired promotional packaging kit, utilizing a Wendy’s-branded, over-sized Styrofoam egg. The egg opens, revealing a brochure which promotes the new items. The egg was …

Knight Online Annual Report

By Chad Earles on

Knight Capital Group, Inc. is a global financial services firm that provides access to the capital markets across multiple asset classes to a broad network of clients. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity …

Knight Recruitment Brochure

By Chad Earles on

Knight Capital Group, Inc., a global financial services firm, needed help developing effective recruitment tools that described the benefits of working with them. I designed a brochure that utilized large quotes, employee images highlighting company culture and testimonials describing why Knight is an attractive choice for employment. Posters with similar elements were placed around college …

Knight Annual Report

By Chad Earles on

Knight Capital Group, Inc. is a global financial services firm that provides access to the capital markets across multiple asset classes to a broad network of clients. With aims to guide the reader, I made use of a timeline graphic, often seen in Knight’s marketing campaigns, by assigning different times throughout a trading day to …

Kodak Magazine

By Chad Earles on

Kodak wanted to develop a publication to inspire creativity by showcasing various uses of Kodak products. This magazine would introduce Paige Davis of TLC’s Trading Spaces to promote the premiere issue. It featured tips on organizing and decorating your lifestyle. As the main designer for this project, I had the opportunity to design sets for …

Wendy’s Asian Bistro Introduction

By Chad Earles on

Wendy’s needed a promotional kit to introduce the “new” Wendy’s Asian Bistro menu to nationwide on-air radio and television personalities. I designed a promotional kit which contained a brochure and “Chopware”, a fork/knife/chopstick fusion.

Scott Carter Portfolio

By Chad Earles on

Scott Carter is an artist based in Chicago. His work combines sculpture, installation art and design in order to involve the public on a visual, physical and mental platform. I designed Scott’s logo, stationery templates and portfolio website in order to aid in his acceptance into the School of the Art Institute of Chicago and …

Eurosport Logo and Signage

By Chad Earles on

Eurosport is a complete headquarters for service on imported vehicles. Located in Norman, Oklahoma, their arsenal of diagnostic and service equipment is unique within the state, featuring top-notch factory diagnostic computer systems for brands like BMW, Volvo, Mercedes, VW/Audi and more. I designed a sophisticated and sporty logotype for Eurosport to align with their target …

Design Works Poster

By Chad Earles on

Design Works was a student exhibition held by Atlanta College of Art for graduating graphic design students. I was chosen by the Communication Design Department Head to design and screenprint the exhibition posters, as well as create vinyl graphics for the gallery window.

AmWare Identity Manual

By Chad Earles on

I established a comprehensive identity standards manual in order to create a unified visual identity for AmWare Inc., a cookware manufacturer. The manual has an etched aluminum cover and the pages feature die-cut tabs, an organizational format common to cookbooks. Sections within the manual include logo specifications and usage, corporate colors, stationery, typing formats, corporate …

National Portfolio Day Poster

By Chad Earles on

Atlanta College of Art frequently hosted the Atlanta area National Portfolio Day. Students had the opportunity to present their portfolio and meet admission representatives and faculty from top colleges accredited by the National Association of Schools of Art and Design. I designed the poster and postcard in collaboration with the school’s illustration department head. The …

Bored Magazine

By Chad Earles on

The design and overall aesthetic of Bored magazine appeals to a younger audience and also aligns with the extreme nature of skateboarding through the use of hand-drawn illustrations and textures. The masthead, composed of a logotype and skateboard elements, allows flexibility when designing future issues. Contents include three articles, a featured skateboarder with Q&A, brand …